Understanding Instagram post sizes is tricky. But, with the right help, you can make sure your content looks great and gets attention. There’s a lot to know, including sizes for square, landscape, and portrait posts. You also need to know the best sizes for stories and reels.

Thankfully, tools like Adobe Express and Canva are here to help. They have templates and features for resizing. This means you don’t have to remember all the technical stuff. Using these tools, you can easily make content that Instagram loves. Your posts will catch the eye and interest of your followers.

Instagram Post Dimensions for Different Types

The size and shape of your Instagram posts matter a lot. They impact how good your posts look and how they perform. Instagram lets you use different sizes for your posts. Each size has its own benefits. Now, we’ll look at the main options and the sizes you should use.

Square Posts

For square Instagram posts, aim for 1080 x 1080 pixels. This size gives you a 1:1 aspect ratio. It’s great for pictures that are perfectly balanced. Many people use this size for their regular posts on their feed. The 1080 x 1080 pixel size keeps your photos sharp and clear on Instagram.

Landscape Posts

When posting horizontal or landscape photos, go for 1080 x 608 pixels. This gives you a 16:9 aspect ratio. It’s perfect for showing wide scenes and big views. Even though square posts are common, Instagram can also handle wide or tall photos. It adjusts the layout to keep everything looking good.

Instagram also lets you post vertically. For these pics, choose 1080 x 1350 pixels. It gives you a 4:5 aspect ratio. This is great for photos where the subject is tall. Whether your photo is tall, wide, or square, make sure it’s at least 1080 pixels wide. This keeps the quality high.

Post TypeAspect RatioIdeal Size (pixels)
Square1:11080 x 1080
Landscape/Horizontal16:91080 x 608
Portrait/Vertical4:51080 x 1350

Knowing about these Instagram post sizes helps you create better content. It follows what’s best for Instagram. This can improve your social media game a lot.

What Is The Instagram Post Size

Instagram post size matters a lot for how users see and interact with your content. The ideal size, according to Instagram, is 1080 pixels by 1080 pixels. This creates a square photo with an aspect ratio between 1.91:1 and 4:5. These dimensions make your photos look great and consistent on the whole platform.

Choosing the right size is not just about look but also about quality. Images that are too small or too large may lose quality on Instagram. For the best viewing experience, stick to the 1080 x 1080 pixel size for your photos.

Instagram does let you post landscape or portrait photos. However, the site will make them into a square shape in your profile grid. To show your whole picture without cuts, use the 1080 x 1080 pixel size.

Using the same aspect ratio for all your posts makes your profile look good. It helps your page look neat and professional. So, follow Instagram’s advice to keep your images, feed posts, and overall profile appealing.

Instagram Story and Reel Sizes

When you use Instagram Stories or Reels, the size and shape matter to make them look good on mobiles. For Stories, you should use 1080 x 1920 pixels, and the shape should be 9:16. This setup makes your content fit the full screen when someone looks at it on their phone.

For Reels, Instagram’s short videos, it’s the same idea. They need to be 1080 x 1920 pixels and have that 9:16 shape. This way, your videos will be eye-catching as people scroll through Instagram. Remember, you can pick a special image for your Reel cover, but it will become a square with a 1:1 ratio to match Instagram’s design.

Your profile picture on Instagram needs to be 320 x 320 pixels with a 1:1 ratio. This simple shape makes sure your picture looks good on phones and computers too.


What are the recommended sizes for different types of Instagram posts?

The recommended sizes for Instagram post types vary:

  • Square Posts: 1080 x 1080 pixels with a 1:1 aspect ratio
  • Portrait/Vertical Posts: 1080 x 1350 pixels with a 4:5 aspect ratio
  • Landscape/Horizontal Posts: 1080 x 608 pixels with a 16:9 aspect ratio

What is the ideal post size for Instagram?

The best post size for Instagram is 1080 x 1080 pixels. It should have an aspect ratio between 1.91:1 and 4:5. Be careful with sizes smaller than 320 pixels or bigger than 1080 pixels. They may lose quality.

What are the recommended sizes for Instagram Stories and Reels?

For Stories and Reels, the ideal size is 1080 x 1920 pixels. Use a 9:16 aspect ratio. This size fits the screen perfectly on mobile devices.

What is the recommended size for an Instagram profile picture?

Your profile picture should be 320 x 320 pixels in size. It must have a 1:1 aspect ratio.

What tools can help me create content that adheres to Instagram’s recommended dimensions?

Several tools help create the right content size for Instagram. These include:

  • Adobe Express, which has templates that can be easily resized for Instagram
  • Canva, which gives you templates and guides to create content for Instagram