Learning how to get more followers on Twitter requires one thing: a strategy. Sure, you can post content as much as you can, and you probably know that you need to interact with your followers, but you can’t just rely on action. You have to think about what actions you’re going to take too.
The Graming team is composed of social media experts, and take it from us, if you want to grow your followers on X, you need a strategy. If you’re not sure where to start, there’s an easy solution: copy the strategies of other successful accounts!
The three case studies outlined below are some of our favorite, and most effective follower growth strategies. If you learn from their principles you should be set for success.
Wendy’s
This fast food chain was a real original with its Twitter strategy, becoming infamous online back when many other brands were failing to find their niche. Wendy’s mascot is a flame-haired girl, apparently modelled after the founder’s daughter, and the company’s social media marketing team took this as a starting point. Instead of relying on ‘wholesome vibes’ like many other companies and playing it safe, they made their social media persona sarcastic, witty, irreverent, and proficient at roasts.
The best way to get Twitter followers is to get noticed, and Wendy’s irreverent content certainly achieved this. In 2017, the year this campaign really took off, Wendy’s Twitter following increased from 2.1 million to over 2.4 million in just six months.
Social media today is more cynical, and irreverent corporate brands aren’t as popular as they once were. However, Wendy’s has retained a healthy following with 3.8 million followers, reflecting the enduring appeal of their social media strategy.
Wendy’s didn’t just rely on the tone of its content as it also ran some innovative campaigns, ideas you can copy. For example, when one user asked, “How many retweets for a year of free chicken nuggets?” Wendy’s responded with “18 million,” sparking the #NuggsForCarter campaign. This became the most retweeted tweet at the time, garnering over 3.4 million retweets and significantly increasing Wendy’s ability to get twitter followers.
Adopting a cheeky tone isn’t the only way to grow your following.
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Ferguson Enterprises
The company involved in this case study is probably not as well known as Wendy’s, given that it’s a plumbing wholesaler and distributor in the United States. It’s certainly not in an industry that immediately springs to mind when thinking about social media strategies, but plumbers can benefit from understanding how to gain followers on X just as much as fast food chains.
Ferguson wanted to increase its visibility with contractors, builders, and interior designers, and didn’t want to focus solely on Facebook where it believed its target demographics were most active. The company decided on a strategy of follower targeting, creating separate campaigns: one tailored to interior designers and another to builders and contractors.
To find their intended audience, they first had to understand where to look. Ferguson identified up to 40 publications with accounts on X related to each of the two campaigns outlined above and targeted each publication’s followers with content. Each piece of copy they produced included a call to action, encouraging users to follow Ferguson while also explaining what they would gain by doing so.
By creating tailored campaigns for each audience segment via follower targeting, Ferguson achieved a 3,000% increase in new followers and a 104% rise in engagements. This last figure highlights an important point: understanding how to gain followers on X is great, but you should also plan for how you’ll keep them through engagement.
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Spotify
Let’s focus on engagement here as Spotify consistently highlights how to create a strategy focused on follower growth that also works in tandem with engagement boosting. The music streaming platform’s ‘Wrapped’ campaign, which runs every year in December, creates a personalized summary of each user’s listening habits over the past year, highlighting top songs, artists, genres, and total minutes streamed. The trick is that users are actively encouraged to share their results on social media.
Where the two previous case studies focused on content tone and audience targeting to get followers on X, Spotify’s Wrapped campaign instead relies on personalization. Spotify taps into individuals’ desires to reflect on their personal experiences, encouraging them to become brand ambassadors for the streaming service without even realizing it. It’s free advertising.
The level of engagement this drives, and thus the increased likelihood of followers, can be staggering. In 2021 alone, there was a 461% increase in tweets about Spotify Wrapped compared to the previous year, and year-on-year growth since then has continued to hit the same mark.
Granted, most X accounts and creators are not going to be able to provide the huge volume of content required to carry out a campaign on the same scale as Wrapped, but the principles that make it work can be applied by anyone. Creating content that drives engagement is a self-sustaining way to get free X followers, and that applies whether it is audio, visual, or text content.
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You should always have a strategy in place to help you grow your followers on Twitter/X, and the case studies we’ve just outlined above should help you get started. With that being said, it’s true that sometimes you may need an automatic boost in the number of your followers, especially if you’re just getting started, or if you need to hit a certain limit to get sponsorships or collaborations.
It’s easy to get the numbers you need; all you need to do is sign up with Graming and buy the X followers you need to start getting noticed. We offer some of the best quality followers on the market, and we’re offering a limited-time deal right now with up to 30% off!
The algorithm has no mercy, whatever strategy you employ, so make sure you use all the tools you have at your disposal to get noticed. Follow the link to sign up for Graming, and we’ll help you get your account to where it deserves to be.
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