Everything You Need to Know about Leveraging Twitter Analytics to Boost Follower Growth

Have you ever jumped into something, like a new job or a project of some kind, completely without planning, sure you’re going to ace the whole thing? Only for it to blow up in your face when things inevitably go wrong?

Of course, you have. We’ve all done it at some point. The trick is to not keep doing it. So why do you think you’re going to get more Twitter followers if you don’t plan properly and analyze your account’s performance?

That’s where using Twitter’s analytics functions comes into play. Learn how to properly track your account’s performance and how it engages users, and you’ll be able to grow your followers in no time.

Which key metrics should you follow on Twitter?

People who are new to using Twitter’s analytics tools to grow their followers sometimes feel overwhelmed. They’re not sure which metric to use, how to track it, etc.; some even fail to see any tangible benefit. Don’t worry, if this sounds like you, you can get started by monitoring these key metrics.

Impressions

Let’s start with the basics. Learning how to get more followers on Twitter is all about getting your content noticed by as many people as possible. That’s why you should always monitor your impressions, which refer to the number of times your tweet appears on someone’s feed. 

They don’t have to actually engage with your content to count here—only view it. That’s where engagements come in.

Engagements

Engagements measure the total number of interactions a tweet receives, including likes, retweets, replies, and link clicks. The more interesting or appealing your content is, the higher your engagement rate should be. Finding your rate is simple: if you have 100 engagements and 1,000 impressions, then engagement rate is 10%.

Follower growth rate

If your content starts to achieve high engagement rates, then you should be growing your Twitter followers, but by how much, and how rapidly? This is where follower growth rate is important. Aim for a steady rate, as rapid growth (though sometimes desirable) can be difficult to maintain long-term without a plan being in place.

Top tweets

Want to know more about your best-performing tweets and whether images, videos, GIFs, or other media format is working best for you? Twitter can highlight your top-performing tweets and show those with the highest engagement rates. Double down on these, and the performance of your content plan should improve.

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Go deeper with demographic analysis

We’ve covered your content, but what about the people viewing it? Performance analysis is tactical—it tells you how you’re doing in real time. To go deeper for better results, you need to analyze the demographics of your audience to plan content in advance, and create an overall strategy for your account.

Age and gender

These are the classic demographic factors you can examine when getting started. They’re broad but fairly reliable bellwethers for understanding how to grow your Twitter followers through consistent messaging. If your followers are young for example, use informal language. If you’re appealing to an older audience, a more formal tone may be more effective.

Localization

The places where your followers live and the language(s) they speak are essential for understanding how to appeal to their interests. Knowing their location also helps you determine the best time of day to generate peak engagement with your content. Once you discover this, plan your content calendar accordingly.

Interests and behaviors

The key to gaining Twitter followers is finding the right audience for your content. However, you can also target users interested in adjacent topics to expand your reach.

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How to get more followers on Twitter by bringing it all together

Now that you understand your key metrics for growing your account and how to target the right audience groups, it’s time to analyze your engagement and grow your Twitter followers. If you follow the tips below, you should be able to do this with ease.

Calculate your engagement consistently

To get an accurate understanding of your engagement levels, track your engagement rate consistently over different time periods. Identify spikes or drops, and assess which content caused those changes.

A/B test your content

You can experiment with different types of tweets—text-only posts, tweets with images, videos, GIFs, and polls. Twitter Analytics will help you identify which performs the best, increasing the likelihood of higher engagement as a result.

Analyze your hashtags

The same principle can be applied to your hashtags. Track hashtag performance in Twitter Analytics to identify which ones generate the most interaction and incorporate them into future tweets.

Monitor link conversions

If you’re directing followers to a website, track link clicks to measure the effectiveness of your tweets in driving traffic. If clicks are low, experiment with different call-to-action (CTA) phrases or adjust the timing of your tweets.

Engagement needs engagement!

Nothing helps you gain more Twitter followers than engaging with the ones you already have. Twitter Analytics helps you track which interactions drive the most engagement. Refine your engagement strategy based on your findings.

Get engaging today with new high-quality followers

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Getting started is simple. Follow the link, set up an account, and select a pre-set or custom package of Twitter followers. Results come fast, so don’t wait. Sign up with Graming today for the best followers available.