Understanding Instagram Highlights and their Limit

In this section, we will dive deeper into Instagram highlights and understand how they work. Instagram highlights allow you to add curated collections of stories to your profile, ensuring that your best moments are always showcased.

Adding Highlights to Your Profile

To add highlights to your profile, simply go to your Instagram profile page and tap on the “+ New” button. From there, you can select the stories you want to add to your highlights. You can choose a cover image and give each highlight a name to provide context for your audience.

With Instagram highlights, you have the flexibility to group your stories into different categories. Whether you want to showcase your travel adventures, food recipes, or fitness journey, highlights allow you to organize your content in a visually appealing way.

The Content You Can Showcase

When it comes to the content you can showcase in your highlights, the options are endless. From behind-the-scenes glimpses of your daily life to product launches and tutorials, highlights offer a platform to share a wide range of content that resonates with your audience.

Your highlights can include photos, videos, and Boomerangs, providing a dynamic and engaging experience for your followers. By regularly updating your highlights with fresh content, you can keep your profile lively and offer your audience a unique glimpse into your world.

How Many Highlights Can You Have on Instagram

Currently, the limit stands at 100 photos/videos per each highlight, and there is no limit to the number of highlights you can create. Make the most of this feature to fully showcase your brand and personality.

Choosing the Best Covers for Your Highlights

One of the key elements of Instagram highlights is the cover image. The cover image is the first thing your audience sees, and it sets the tone for the content within that highlight. It’s important to choose cover images that are visually appealing, representative of the content, and consistent with your branding.

When selecting covers for your highlights, you can either choose from the existing images within the highlight or create custom cover images. Custom cover images can be designed using graphics, text, or a combination of both to create an attractive and cohesive look for your highlights.

To change the cover image, simply tap on the highlight, tap the three-dot menu, and select “Edit Highlight.” From there, you can choose a new cover image to make your highlights visually appealing and cohesive.

Maximizing the Potential of Instagram Highlights

To maximize the impact of your highlights, consider the following tips and tricks:

  • Showcase your brand’s personality: Use highlights to express your brand’s unique voice, values, and personality, creating a strong emotional connection with your audience.
  • Use consistent branding: Maintain a cohesive visual aesthetic by using consistent cover images and color schemes for your highlights, ensuring instant recognition and reinforcing your brand identity.
  • Create an enticing cover: Leverage the cover image feature to make a strong first impression and entice viewers to explore your curated collections further.
  • Optimize your captions: Craft compelling captions that provide context and enhance the storytelling aspect of your highlights, effectively communicating your brand’s message.
  • Keep your highlights up-to-date: Regularly update your curated collections with fresh content to keep your audience engaged and informed about your latest offerings.

By implementing these strategies and leveraging the potential of Instagram highlights, you can boost your brand’s visibility, engage with your target audience, and ultimately increase your customer base. So go ahead, get creative, and make the most out of this powerful feature!


How many highlights can you have on Instagram?

Instagram allows users to add up to 100 photos/videos per each highlight + there is no limit to the number of highlights you can have on your profile.

How do Instagram highlights work?

Instagram highlights are curated collections of stories that can be added to your profile. They are a way to showcase your best moments and content, making them available for viewing even after the 24-hour limit of regular Instagram stories.

How do I add highlights to my profile?

To add highlights to your profile, first, go to your profile page and tap the “+” button in the highlights section. Then, select the stories you want to include in the highlight, choose a cover photo or video, and give it a name. Finally, tap “Add” to add the highlight to your profile.

Can I update the content of my highlights?

Yes, you can always update the content of your highlights by adding or removing stories from them. Simply go to your profile, tap and hold the highlight you want to update, select “Edit Highlight,” and make the desired changes.

Can I see who has viewed my highlights?

Unfortunately, Instagram does not provide a list of viewers for highlights. Unlike regular Instagram stories, the list of viewers is not available for highlights.