How to Utilize X (Twitter) Lists to Manage and Grow Your Follower Base

There are 430 million Twitter users currently active on the social media website, and it remains the medium of choice for journalists and international media organizations to post on. That’s a lot of people talking at the same time, especially if a major event is underway.

How do you cut through all that noise? How do you make sure that the accounts that are coming through on your feed are valuable to you?

Twitter Lists is the answer, yet it remains a seriously underused aspect of the world’s virtual village square. Twitter Lists can be a game-changer in your social media strategy, helping you to grow your Twitter followers. You just need to know how to use it properly.

What are Twitter Lists?

Twitter Lists operate similarly to RSS feeds in that they are a collection of curated accounts you pick based on specific interests, industries, or engagement goals. Instead of having to troll endlessly through your feed to find the right accounts or content, which can take eons in some cases, you can use your lists to find the information you need in mere seconds.

There are two different types of lists, public and private, and they each have their own uses. They may even help you to grow your Twitter followers under the right circumstances.

Public

These lists are seen and followed by anyone, and when you add someone to a public list, they receive a notification. These are great for sharing information, generating engagement, and collaborating with other users.

Private

These are visible only to you, meaning you can’t use them to interact with other accounts. However, this makes them ideal for researching your competitors and understanding more about your audience. They’re particularly useful for learning things like how to get more followers on Twitter.

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How to create and curate Twitter Lists

It’s not difficult to set up Twitter lists, whether they’re public or private. All you need to do is consider the following steps when doing so, and they’ll work without any issue.

Why do you want to create a list?

First, ask yourself why you’re creating a Twitter list. Are you wanting to find accounts about how to gain followers on Twitter, with a mind to engage with leading content creators, or are you more interested in researching your competitors ‘off the record’? If you’re in the former category, then you’re better off with a public list, and a private one in the latter case.

How to set up a list

The next step is to follow these simple instructions to set up a list:

1. Go to your profile and click on “Lists.”
2. Click “Create new List.”
3. Enter a name (it’s best to be concise here).
4. Write a short description (some say it’s optional, but we highly recommend it).
5. Select privacy settings (choose either public or private).
6. Add accounts by searching for users or selecting from your followers list.

Prune and maintain your lists

Think you’re done with your lists? Well, technically, yes, but an effective social media account is one that’s maintained on a regular basis. Regularly check for inactive or deleted accounts so that you can declutter your lists. Also, if your list is public, make sure that you remove anything that no longer appeals to most Twitter followers in your audience.

How to use public lists to boost engagement

Now, let’s look at public lists in more detail, as these are particularly effective in helping you get increased Twitter followers via improved engagement. There are two ways you can use lists to maximize your ability to attract new followers.

Audience segmentation

Each list you create should have a specific audience in mind, and you should create as many lists as required to make sure that each of your key audiences is covered. If you’re a brand, for example, then keep one Twitter list for your current customers and create another one for potential customers that you want to convert.

You can also create different lists for different categories of people you want to work with. Look up influencers you’d like to collaborate with and identify and support users who actively share your content to strengthen their loyalty.

Increased visibility

Your Twitter followers want to see you engaging with them, and that’s also how you can gain more followers in the same process. Use your lists to identify high-value and prospective clients, but also make sure you’re regularly interacting with them too.

Make sure that you’re retweeting and quote-tweeting relevant posts from members of your list to increase interactions. If you have a lot of lists or accounts that you follow, then consider setting time aside each day dedicated to getting more followers on Twitter via this type of engagement consistently.

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How to make the most of private lists

Private lists can be used for a lot of purposes, but they’re particularly valuable for research. They might not be how to get more Twitter followers in the short term, but in the long term, they can definitely help with this process.

Researching your competitors

Setting a list to research what the opposition is up to will help you observe their marketing strategies and campaign performance. If it’s working for them, you can analyze why and potentially turn it to your advantage. Just make sure that you’re doing this on a consistent basis.

Tracking industry insights

Chances are, the industry you work in will change often. You can use Twitter lists to make sure you never fail to take advantage of the latest news or technology. In particular, we’ve found that setting up a list that tracks thought leaders and their insights is helpful in growing your Twitter followers long term.

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It’s simple to get started. All you need to do is sign up for an account with Graming, and your social media following will be on its way to success. In a short amount of time, you won’t just be curating lists, you’ll actually be appearing in them.