5 min read

The Future of Twitter/X: Emerging Trends to Watch for Follower Growth

20/02/2025

The ancient Celts had a curse: May you live in interesting times. A pity, then, that interesting (read: complex and changing) times are seen by some as horrible to experience. On the contrary, they’re exciting and full of opportunity, and social media is going through exactly one of those periods.

Twitter/X has undergone rapid evolution ever since Elon Musk took over in 2022, and the pace of change has only accelerated. Big things are yet to come, and if you want to grow your X followers, you’ll need to stay ahead of them. That’s where we can help you.

Major platform updates to look out for

Financial services integration

Musk has often spoken about his aim to make X the ‘all-in-one’ platform where users can access crucial information like their finances. Changes are already afoot as just last month, X announced a partnership with Visa to introduce the X Money Account. This will allow users to send and receive payments directly within the platform, bringing Musk’s vision closer to reality.

This represents Pandora’s box in terms of the financial opportunities now available. Creators and influencers may soon be able to integrate payments and sponsorships into their profiles, and brands may be able to set up e-commerce shopping as well. To grow your X followers while doing so, you will need to prioritise social trust, as consumers will demand safety for their finances.

AI powered features

No article about X’s future trajectory would be complete without mentioning AI, as it has affected every social media platform—indeed, every industry. There is already an integrated generative AI tool called Grok and we can expect it to become more powerful in the near future. Accounts looking to gain X followers must be ready to adapt and integrate this AI as it becomes more widely used.

For example, you should be able to use Grok to automatically write posts for you, allowing you to increase your content output. However, you must also ensure that the content Grok produces is engaging enough to generate interaction. AI writing still leaves a lot to be desired, so we recommend thoroughly checking everything that Grok creates.

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New/newish features you can use to grow your X followers

More video content

Video, video, video. This is likely to become the key phrase for anyone looking to get noticed in the X algorithm soon. The platform will continue to remain a text-focused service, but visual content is growing in popularity and effectiveness. If you want to stand out, you should prioritise video, and fast.

There is now a dedicated video tab, and X users can post longer content—up to two hours. There are also (fairly reliable) rumours that X is looking to emulate TikTok’s format by introducing short-form, vertical video. With live streaming also on the cards, it’s likely that X won’t look much different from other major social media platforms in the near future.

Hyper personalized feeds

X’s algorithm has faced a lot of criticism since Musk took over, with accusations that users are seeing an increased amount of irrelevant or uninteresting content. Hyper-personalisation of the content feed is intended to be the solution to this issue. The resulting changes could be considerable; there are even rumours that the ‘For You’ feed may be removed entirely.

In its place, interest-based content feeds with customisable tabs for different topics may be introduced, allowing users to find niche content more easily. AI tools like Grox will almost certainly be integrated, and some SEO functions may also be introduced. This means that if you’re looking to gain free X followers, you’ll need to prioritise producing higher-quality content.

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How to adapt your follower growth strategy

With these changes and more on the horizon, you’ll need to update your social media strategy. This is the most effective way to ensure you continue to get X followers in the new era. Follow these tips, and you should be set.

Experiment with new forms of content regularly

Video content is getting the spotlight right now, but that doesn’t mean other forms aren’t going to remain popular or effective. As such, we strongly recommend that you experiment with new forms of content regularly. This could be live streams, multimedia, collaborations, etc.—whatever; the key is analysing its performance to understand what works and what doesn’t.

Optimize your profile for discoverability

Your content might be really engaging and interesting, but what about your account’s profile? A lot of content producers overlook their profiles as they rush to put out content, and that’s a shame, as it’s a great way to boost your efforts to get X followers. Make sure your profile has its SEO up to speed, includes a great bio, and has high-quality images throughout.

Stay informed about the latest changes

Changes come quickly in the social media field, especially when you’ve got the world’s richest man at the helm, so make sure you don’t miss out on anything. This will help you get more X followers, as by doing so, you’ll be able to take advantage of the latest innovations—hopefully quicker than your competitors. Make sure you follow official X accounts like @X and @elonmusk for real-time updates, and curate a trusted news sources list as well.

You can still buy X followers right now to boost your account’s visibility

No matter what the future holds for X and other social media platforms, one thing is certain: followers will always be important. Whether you need to meet a certain follower count or gain more attention in the algorithm, when it comes to followers, more is always better. Don’t miss out—buy X followers from Graming today to boost your account.We’re a team of social media experts and we offer some of the highest-quality followers currently available on the market. All you need to do is follow the link to sign up for our service, and you’ll be able to create a custom follower package for your X account. Get ahead of the pack and buy X followers today with Graming.

Andrew Sweeney
Article by

Andrew is a copywriter who loves to tell stories, has a passion for innovative social media, and is an inveterate traveler. With a decade’s worth of experience in copywriting and social media management, he is now applying what he’s learned to help Graming’s clients boost their followings. Keep watching our blog to check out his latest articles on our key platforms.

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