You might know how to create and post engaging content on Twitter, but do you have what it takes to do so consistently? That’s the secret to creating a recognized brand and to getting more Twitter followers: posting content regularly while maintaining the same brand voice throughout.
Establishing a high-quality brand requires a plan, tactics, and best practices you can implement consistently to achieve results. Graming has worked with some of the most engaging Twitter accounts and we’ve learned how to get more Twitter followers by analyzing how they did it. We’ve listed our key conclusions below; follow them and you’ll be able to create a consistent brand that gets your content noticed.
Step 1 – Define your brand’s voice
Your brand tone is dictated by the language and personality you use in your tweets and other content you post. Whether your tone is professional, witty, offbeat, or confrontational, it’s important to maintain it consistently. If your voice varies too much, you’ll split potential audiences and make it more difficult to get more followers on Twitter.
- Decide who you are
Are you an avant-garde art expert who wants to use Twitter to challenge boundaries and shatter norms, or are you a cultural conservative who believes portraits and landscapes are the peak of artistic ability? One subject, two perspectives—each with audiences that will likely disagree with one another.
Decide your tone, your purpose, and tailor your content accordingly. Following our example, a confrontational, irreverent tone with plenty of memes works for the former. For the latter, sardonic wit would be a better match. Do your research; finding the right tone is key to consistently gaining Twitter followers.
- Choose when and how you engage
We always recommend that you engage with other Twitter users, as this helps to drive traffic and engagement with your content. You should also take advantage of trends when they emerge, as this can help you gain free Twitter followers quickly. However, we advise that you be selective about when and how you do this.
Keep your engagements relevant to your own content. An art critic suddenly engaging with a plumbing company is unlikely to interest most of your Twitter followers. The same applies to trends; our artist should think twice about engaging with viral content about the Moon. Remember, the jack of all trades is the master of none.
Don’t miss our ultimate guide to gaining more Twitter followers in 2025.
Step 2 – Maintain visual consistency
Visuals are king on any social media platform, even on Twitter. We live in the multimedia era—users are scrolling frantically through their feeds, and most Twitter followers are more likely to stop due to visuals. Make sure your visuals are consistent to protect and boost your brand image.
- Optimize your profile and banner images
Your profile photo and banner are the first visual elements most Twitter followers are going to notice. First impressions matter; make sure your logo, headshot, and other branding elements are good quality and properly scaled. Your banner in particular is an excellent space to showcase key messages, promotions, or your brand aesthetic. Experiment with these offerings, but keep your tone consistent.
- Check your image formatting
When you post visual content on Twitter, do you ever consider if you’re using the right image format, size, and dimensions? This is an often-overlooked issue, but it can create the same problems mentioned above, as it significantly impacts first impressions of your account. Try to use images that are 1600 x 900 pixels and under 5 MB in size, and keep your videos under 60 FPS.
- Use the same colors and fonts
It’s important to experiment and publish multimedia content, but whether it’s graphics, infographics, videos, or anything else, make sure you use the same colors and fonts throughout. This will enhance the perception of your brand as professional and authoritative and will help your Twitter followers trust your authenticity. Tailor the colors to your audience as well; for example, people often respond positively to reds and yellows when it comes to food.
Step 3 – Maintain the same brand across your platforms
Each of your social media accounts needs to have its tactics tailored to its platform. Posting content designed for LinkedIn on Twitter isn’t going to resonate, after all.
That’s tactics—protecting your brand is a strategic consideration. Having a strategy in place that governs how you manage each social media account as part of a unified content ecosystem will help you maintain brand consistency.
- Promote content across platforms
Use Twitter to amplify content shared on other platforms, but don’t simply repost it without tweaking. Instead, adjust your messaging to suit Twitter’s algorithm by breaking content into multiple posts while maintaining consistent branding elements. This approach should help you increase your Twitter followers more than simply regurgitating content from your other accounts.
- Ensure your handles are consistent
Have you checked your handles recently? You’d be surprised how many companies have handles that aren’t the same across their social media pages. Make it easier to grow your Twitter followers by attracting them from your other accounts by ensuring it’s easy for them to find you on Twitter.
- Maintain a detailed campaign plan
Finally, and most importantly, you should have a detailed plan for the content you’re going to publish on Twitter and your other social media pages. Aim for three-, six-, or 12-month increments, depending on the size of your accounts. We recommend that your plan includes a style guide to ensure your brand’s voice and tone remain consistent throughout.
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You’ve got a brand – Now it’s time to get more followers
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