Twitter has changed since Elon Musk took over in 2022, but the social media platform retains a prominent position in our society. With over 420 million active users, it remains the village square of choice for the exchange of views and ideas. It remains a text-centric app, yet what most Twitter followers respond to in 2025 is visual content.
Prioritizing and optimizing your visual content on Twitter is your highway to increased Twitter followers. However, many individual users and brand accounts still fail to capitalize on this. If that sounds like you, don’t fret—we’re going to walk you through making the most of visual content for this platform.
Storytelling best practices for visual content
Every type of content you create, from a full-length documentary to a single tweet, has a story to tell. Understanding the storytelling best practices required to make engaging visual content is how you’ll get noticed in the algorithm. Make sure you implement these tips—they’re the key to getting Twitter followers via video content.
Understand your audience
Is your audience likely to be viewing your content while on the go—perhaps on their commute to work—or are they more likely to be sitting at home on the couch after a long day? What’s their average demographic profile? What are their adjacent interests? Understanding your audience is the only way to grow Twitter followers, whether you’re producing video content or not.
Keep things simple and consistent
You might be tempted to produce video content that’s complex and showcases your technical abilities, but it’s best to keep things simple. Overloading visuals with text or unnecessary details can dilute your message. Remember, understanding how to gain followers on Twitter is about finding a common denominator. Use the same text style, font, and color to maintain consistency as well.
Appeal to your audience’s emotions
According to Professor Gerald Zaltman at Harvard University, up to 95% of purchasing decisions are driven by emotion, not logic. The same applies to social media—you want your visual content to make your Twitter followers buy into your messaging. As such, you should ensure your visuals resonate emotionally through empathetic and/or inspirational core messaging.
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Your different visual content types
There are three different types of visual content you can use to full effect on Twitter: images, videos, and GIFs. Each has its own merits and applications, and maximizing their use increases your chances of gaining more followers.
Images
Images are great for highlighting your key brand messaging—they’re simple to share and consume and, of course, they’re the easiest form of content to publish rapidly. Your options are nearly limitless, from infographics, charts, and photos to memes—there’s a lot to work with.
It’s particularly important to maintain consistency with text and style when posting images, and don’t forget to include captions. Writing high-quality, engaging captions is the key to gaining more followers on Twitter using this type of visual content.
Videos
If you’ve got the bandwidth to support videos, you should use them, as they tend to generate a lot of traffic—especially if you’re publishing educational content like how-to guides and explainers. The key here is keeping things simple, as outlined above.
Attention spans are particularly short on Twitter, so focus on concise videos running under two minutes. Use subtitles to ensure your message is accessible even with the sound off, and remember to maintain the same style, font, and colors you use for your other visual content.
GIFs
GIFs are often overlooked, and that’s a shame because they add a playful element to your tweets, making them more shareable. Whether you create original GIFs or use trending ones, they’re a quick way to inject humor or emphasize emotions.
Twitter already includes a built-in GIF library that you can use in your posts, and in most cases, this extensive selection should be more than sufficient for your needs. To make the most of GIFs and boost your Twitter followers, make sure your captions include a call to action to share each post.
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Tools that will help you with visual content
If you’re new to creating visual content or need help making the most of it, there are plenty of tools and apps you can use to create and optimize your work. We polled some of our clients who primarily work with visual content, and they recommended these options as being particularly effective.
Canva
Canva is great for first-timers looking to gain Twitter followers as it is designed to help you create impactful graphic designs with little to no experience. It features drag-and-drop functionality, thousands of pre-designed templates specifically for Twitter, and nearly limitless options from its library.
InShot
Are you a media influencer or journalist who needs to create video content on the go, and gain Twitter followers, rapidly to try and go viral with your story? Then get InShot—it’s a mobile-friendly video editor that lets you trim, merge, and add effects to videos before posting them.
Kapwing
For those looking for an all-in-one tool for images, videos, and GIFs, the best option may be Kapwing, as it lets you edit all three with a simple browser-based interface. If your content strategy relies on irreverence, memes, and GIFs, then this all-in-one service will help you get the Twitter followers you’re looking for.
Buy real twitter followers to engage with your visuals
If you follow our tips on visual content for Twitter, you’ll be able to get Twitter followers free of charge organically, but sometimes you need a little boost to help get your account noticed on the platform. If that sounds like what you need then all you need to do is contact the Graming team to buy followers!
We offer some of the highest quality available on the market, combined with a 24/7 customer support team and ongoing engagement. It’s easy to get started—simply follow the link to create an account and start buying the Twitter followers you need to get your account the attention it deserves.
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