Introducing Instagram Reels

Instagram announced Reels in August 2020, adding a popular feature from other top social media apps. Reels currently boasts over 500+ million users every day from all walks of life and across the planet. Reels is an alternative to TikTok and other micro-video sharing services.

A New Way to Create and Share Videos

Reels started as fifteen-second videos but have since expanded its features to include a 15-minutes video length. The app gives users high-end video editing tools and the ability to share their video with the world without needing a high-end computer.

Similar to TikTok, but on Instagram

Reels is the latest video feature on Instagram and is now available in the United States and 50 other countries. This provides social media managers with everything they need to know to leverage this new Instagram feature and create engaging video content for their audiences.

Available in the United States and Over 50 Countries

With over 2 billion monthly users worldwide, Instagram is a very important market most social media managers can not afford to miss. Reels continue to grow in popularity every year and social media marketing needs to keep up with this new Instagram feature.

What is an Instagram Reel?

Instagram Reels are a short-form video content feature that allows you to create and share entertaining videos up to 15 minutes in length. Reels are designed to be engaging, sharable, and discoverable on the Instagram platform. With Reels, you can add music, effects, and other creative elements to your video clips, making them more visually appealing and shareable with your followers.

Understanding the Basics of Instagram Reels

The Instagram Reels feature is accessible through the Instagram app, and you can find it in the Reels tab at the bottom of the screen. From there, you can explore Reels created by other users, as well as create and share your own Reels to your Instagram feed, Instagram Stories, or the Reels tab. Reels are a great way to showcase your creativity, connect with your audience, and even grow your following on Instagram.

Whether you’re looking to share a behind-the-scenes glimpse of your business, showcase your product or service, or simply entertain your followers with a fun, engaging video, Instagram Reels can be a powerful tool in your social media marketing arsenal. By leveraging the platform’s algorithm and discoverability features, you can reach new audiences and expand your reach on the Instagram app.

How Does the Instagram Reels Algorithm Work?

The Instagram Reels algorithm is designed to surface the most engaging and relevant content to users. The algorithm takes into account several factors when determining which Reels to show in users’ feeds and the Explore page:

  1. User Engagement: The algorithm prioritizes Reels that receive high levels of engagement, such as views, likes, comments, and shares. Reels that generate more interactions are more likely to be recommended to other users.
  2. Relevance: The algorithm analyzes the content of Reels and tries to match them with users’ interests and preferences. Reels that align with a user’s interests are more likely to be shown in their feed.
  3. Timeliness: The algorithm considers the recency of Reels, favoring newer content over older posts. This ensures users are seeing the latest and most relevant Reels.
  4. User Behavior: The algorithm tracks how users interact with Reels, such as which ones they watch, skip, or engage with. This data is used to refine the algorithm and improve the user experience.
  5. Audio and Effects: The algorithm also considers the audio and effects used in Reels, as these elements can contribute to their virality and engagement.

By understanding how the Instagram Reels algorithm works, you can optimize your Reels content to increase the chances of being discovered by new audiences. This includes creating engaging and relevant Reels, using popular audio and effects, and encouraging your followers to interact with your content.

Remember, the algorithm is constantly evolving, so it’s important to stay up-to-date with the latest Instagram Reels tips and best practices to ensure your content is reaching the right people.

How to Make a Reel on Instagram

Creating a reel on Instagram is a straightforward process that allows you to showcase your creativity and connect with your audience. Whether you’re a seasoned content creator or new to the platform, the Instagram reels section provides a range of tools and features to help you create reels that appear engaging and visually appealing.

To get started, open the Instagram app and tap on the reels section at the bottom left of your screen. This will take you to the reels explore page, where you can browse and discover popular reels from other users. To create your reel, tap on the “+” icon in the bottom center of the screen.

The Instagram app provides a variety of video editing tools to help you create seamless transitions and speed up or slow down your short video clips. You can record one or multiple clips directly within the app, or use your own original audio from your camera roll to create and share your reel.

Once you’re satisfied with your reel, you can choose a cover photo to represent your video and add a caption. Don’t forget to select reels as the sharing option to ensure your reel with original audio appears on the reels section and is discoverable by other users.

The Instagram app also gives you the ability to reach new audiences by allowing you to post a reel from your profile or share it as part of your Instagram Stories. By creating reels that are engaging, entertaining, and relevant to your audience, you can boost your reach and increase your engagement on the platform.

How to Use Instagram Reels For Business

Instagram Reels can be a powerful tool for businesses to engage their audience, showcase their products or services, and even drive sales. Here are some ways to effectively use Instagram Reels for your business:

  1. Showcase Your Products or Services: Create reels templates that highlight your products or services in an engaging and creative way. Use the reels section to showcase new items, demonstrate how your products work, or provide tutorials and tips related to your offerings.
  2. Promote Your Brand: Use reels appear as a platform to share your brand’s personality and values. Part of the video can be dedicated to behind-the-scenes footage, employee spotlights, or even humorous skits that showcase your brand’s unique identity.
  3. Collaborate with Influencers: Leverage influencer marketing by partnering with relevant Instagram and creators to create reels that showcase your products or services. This can help you reach new video you’d like audiences and build trust with your target customers.
  4. Run Contests and Giveaways: Use reels to promote contests and giveaways that encourage your audience to engage with your brand. This can help you you’d like to build a stronger connection with your followers and potentially you’d like to use drive sales or leads.
  5. Provide Value-Added Content: Create reels that offer helpful tips, tutorials, or behind-the-scenes looks at your business. This can help you you’re looking establish yourself as an industry expert and build trust with your audience.

By leveraging the features and capabilities of Instagram Reels, businesses can effectively showcase their brand, engage their audience, and drive tangible results for their marketing efforts.

Tips for Instagram Reels: Best Time to Post, Ideal Length, and Optimal Size

To get the most out of your Instagram Reels, it’s important to consider the best time to post, the optimal length, and the recommended aspect ratio. Here are some tips:

Best Time to Post Reels: According to research, the best time to post Instagram Reels is typically between 9 AM and 6 PM, Monday through Friday. This is when your audience is most active and engaged, increasing the chances of your reels being discovered and seen by more people. Experiment with different posting times to find the sweet spot for your specific audience and industry.

Optimal Reel Length: The ideal length for an Instagram Reel is around 15-30 seconds. This strike a balance between capturing attention and providing enough content to be engaging. However, you can create reels up to 90 seconds long, which may be suitable for more complex or informative content. Be mindful of your audience’s attention span and aim to keep your reels concise and interesting.

Aspect Ratio: The recommended aspect ratio for Instagram Reels is 9:16, which is the same as vertical video content on the platform. This aspect ratio ensures your reel will take up the full screen and be optimized for mobile viewing, providing an immersive experience for your audience. If you choose a different aspect ratio, your reel may appear cropped or with black bars on the sides, which can detract from the overall visual appeal.

By considering these best time to postoptimal length, and recommended aspect ratio tips, you can create Instagram Reels that are more likely to reach and engage your target audience, helping you maximize the impact of this powerful content format.

Creative Ideas for Your First Instagram Reel

If you’re new to creating Instagram Reels, it can be helpful to have some ideas to get you started. Here are some suggestions for your first Reel:

1. Showcase your product or service: Create a short, visually engaging video that highlights the key features or benefits of your product or service. You can use the Instagram Reels video editing tools to add text, music, or special effects to make your Reel stand out.

2. Share a behind-the-scenes look: Give your followers a glimpse into your day-to-day life or the process behind creating your products or content. This can help build a stronger connection with your audience and make your brand feel more authentic.

3. Recreate a trending dance or challenge: Participate in a popular dance or challenge on Instagram Reels to tap into the current trends and increase your reach. Just make sure to use the original audio and put your own spin on the content.

4. Introduce yourself or your team: Create a short, fun introduction Reel that allows your followers to get to know you or your team better. This can be a great way to build personal connections and humanize your brand.

5. Offer a tutorial or how-to: Share your expertise by creating a helpful tutorial or how-to Reel that provides value to your audience. This can be a great way to position yourself as an authority in your niche and drive engagement.

Remember, the key to creating successful Instagram Reels is to focus on creating content that is entertaining, informative, and aligned with your brand’s identity. Experiment with different ideas and see what resonates with your audience.


What are Instagram Reels?

Instagram Reels are a short-form video content feature on the Instagram platform that allows you to create and share entertaining videos up to 15 minutes long. Reels are designed to be engaging and sharable, with the ability to add music, effects, and other creative elements.

How does the Instagram Reels algorithm work?

The Instagram Reels algorithm is designed to surface the most engaging and relevant content to users. It takes into account several factors when determining which Reels to show in users’ feeds and the Explore page, including your interests, the content you engage with, and the performance of your past Reels.

How do I make a Reel on Instagram?

Creating a Reel on Instagram is a straightforward process. You can access the Reels camera by tapping the “+” icon in the bottom center of the Instagram app and selecting “Reel.” From there, you can record one or multiple clips, add music or effects, and customize your Reel before sharing it with your followers.

How can I use Instagram Reels for my business?

Instagram Reels can be a powerful tool for businesses to engage their audience, showcase their products or services, and even drive sales. You can use Reels to showcase your brand’s personality, highlight your products in creative ways, collaborate with influencers, or even run promotional campaigns.

What is the best time to post Instagram Reels?

The best time to post Instagram Reels can vary depending on your audience and industry, but generally, weekdays between 9 am and 6 pm tend to be the most effective times. You should also consider posting when your followers are most active, which you can analyze using Instagram’s insights.

What are some ideas for my first Instagram Reel?

If you’re new to creating Instagram Reels, you can start with some simple ideas like a product unboxing, a behind-the-scenes look at your business, a step-by-step tutorial, or a fun challenge. The key is to create content that is entertaining, informative, and aligned with your brand’s identity.