What are Instagram Highlights

Instagram Highlights are circular links located at the top of every Instagram profile, right below the bio. They serve as a way to categorize and store your Stories, images, or videos beyond their 24-hour lifespan. With Instagram Highlights, you can showcase your best content, tell your brand’s story, and make it easier for your audience to navigate your profile.

Whether you are a business looking to promote your products or services, an influencer sharing your experiences, or an individual wanting to showcase your personal brand, Instagram Highlights are an essential tool to effectively engage with your audience.

Benefits of Instagram Highlights

Instagram Highlights offer several benefits for users. Firstly, they provide prime real estate on your profile, allowing you to showcase your best content and engage visitors right from the start. By curating your most impactful stories, images, and videos in your highlights, you can grab the attention of your audience and give them a glimpse into what your brand is all about.

Furthermore, highlights serve as a powerful tool for brand storytelling. Through carefully selected content, you can share the story behind your products or brand, giving your audience a deeper understanding of your values and mission. By showcasing your brand’s narrative, you can foster a stronger emotional connection with your followers and build lasting relationships.

In addition to storytelling, highlights enable content categorization, making it easier for your audience to find specific types of content on your profile. With the ability to create multiple highlight categories, you can create a cohesive browsing experience for your followers. Whether it’s tutorials, product showcases, behind-the-scenes footage, or customer testimonials, categorizing your content allows for quick navigation and a more enjoyable user experience.

How to create and add content to Instagram Highlights

Creating an Instagram Highlight is simple. To create a Highlight, follow these steps:

1. Navigate to your profile page.
2. Tap on the + icon.
3. Choose the Stories you want to add to the Highlight.
4. Add a cover image (optional) for the Highlight.
5. Name your Highlight.
6. Click on Add to add the Highlight to your profile.

If you want to add a new Story to an existing Highlight, here’s what you need to do:

1. Navigate to your Instagram Stories.
2. Find the frame you want to add to the Highlight.
3. Tap on Highlight.
4. Select the Highlight you want to add the Story to.

To keep your profile on-brand, you can create custom covers for your Highlights. These covers can feature icons, cohesive images, or an aesthetic color scheme that represents your brand.

Highlights are a powerful storytelling tool that allows you to showcase your brand’s story, categorize your content, and provide easy navigation for your audience. By organizing your Stories, images, and videos into Highlights, you can curate a visually appealing and engaging profile that tells your brand’s story effectively.

How to delete Instagram Highlights and remove content from them

If you’re looking to clean up and organize your Instagram profile, deleting Highlights and removing content from them can be a great way to achieve that. Whether it’s to maintain a fresh aesthetic or reorganize your Highlights for organizational purposes, here’s a step-by-step guide on how to delete Instagram Highlights and remove specific content from them.

Deleting an Instagram Highlight

If you want to delete an entire Highlight from your Instagram profile, follow these simple steps:

1. Navigate to your profile page
2. Find the Highlight you want to delete
3. Tap and hold the Highlight
4. Click on “Delete Highlight” to confirm

Removing Content from an Instagram Highlight

If you only want to remove specific Stories from a Highlight, here’s how you can do it:

1. Navigate to your profile page
2. Find the Highlight that contains the Story you want to remove
3. Tap the three-dot icon labeled “More”
4. Click on “Remove from Highlight” and confirm the removal

By following these steps, you can easily delete Instagram Highlights and remove content from them to keep your profile clean and organized according to your preferences.

Ideas for Using Instagram Highlights

Instagram Highlights offer a plethora of creative possibilities to enhance your profile and engage your audience. Utilizing these features strategically can help you develop a robust content strategy. Here are some ideas for using Instagram Highlights:

1. Featuring Content with Affiliate Links If you’re an influencer or a brand with affiliate partnerships, create a highlight dedicated to showcasing products or services that feature affiliate links. This helps drive traffic and generate revenue.
2. Telling Your Brand’s Story Use highlights to weave a narrative about your brand. Share the journey, milestones, and core values that define your business. This fosters brand storytelling, establishing a deeper connection with your audience.
3. Saving Frequently Asked Questions Create a highlight dedicated to answering common queries. This saves time and ensures your audience receives quick access to essential information.
4. Showcasing Behind-the-Scenes Footage Invite your followers behind the curtain by sharing behind-the-scenes videos or images. This gives them an exclusive peek into your creative process or day-to-day operations, fostering a sense of authenticity and transparency.
5. Highlighting Your Team Introduce your team members through individual highlights, allowing your audience to get to know the faces behind your brand. This humanizes your business and strengthens the relationship with your followers.
6. Creating a “Sales” Highlight Dedicate a highlight exclusively to promotions, discounts, or limited-time offers. This creates a sense of urgency and encourages immediate action from your audience.
7. Hosting a Quiz Add some interactivity to your profile by hosting a quiz in your highlights. This engages your audience and encourages participation, making the experience more enjoyable.
8. Sharing Customer Testimonials Boost credibility and trust by creating a highlight featuring customer testimonials. This helps potential customers gain insight into the positive experiences others have had with your brand.

Leveraging Instagram Highlights for your marketing strategy

Instagram Highlights offer a range of possibilities to enhance your marketing strategy and drive audience growth. By strategically utilizing Highlights, you can effectively showcase your products or services and engage your target audience. Let’s explore some key ways to leverage Instagram Highlights for maximum impact:

1. Highlight for Sales

Create a dedicated Highlight to feature your latest sales and promotions. This allows you to directly engage with your audience, drive conversions, and boost sales. With appealing visuals and persuasive captions, you can entice your followers to take action and make a purchase.

2. Content Strategy

Instagram Highlights provide an excellent opportunity to organize and categorize your content. You can create Highlights to showcase different types of content, such as tutorials, product demos, customer testimonials, or behind-the-scenes footage. This strategic approach helps your audience navigate your profile and easily find the content they are most interested in.

3. Instagram Takeovers

Collaborating with influencers or industry experts for Instagram takeovers can significantly amplify your reach and engagement. Repurpose these takeovers by featuring them in Highlights, ensuring that the valuable content reaches a wider audience and remains accessible even after the takeover has ended.

4. Team Showcase

Building trust and personal connections with your audience is crucial for a successful marketing strategy. Create a Highlight to showcase your team members and give your audience a glimpse into the faces behind your brand. This approach fosters a sense of familiarity and authenticity, making your audience more likely to engage and relate to your brand.

By leveraging Instagram Highlights creatively and strategically, you can strengthen your overall marketing strategy, increase audience engagement, and drive conversions. Remember to regularly update your Highlights with fresh and relevant content to keep your profile dynamic and captivating.

Conclusion

Instagram Highlights are a valuable feature that allows you to curate and showcase your best content on your profile. They provide a way to organize your Stories, images, and videos and tell your brand’s story effectively. By leveraging Instagram Highlights creatively and strategically, you can enhance your profile, engage your audience, and strengthen your overall Instagram marketing strategy.

FAQ

What are Instagram Highlights?

Instagram Highlights are circular links located at the top of every Instagram profile, right below the bio. They are a way to categorize and store Stories, images, or videos that you want to keep beyond the 24-hours lifespan. Highlights allow you to showcase your best content, tell your brand’s story, and make it easy for your audience to navigate your profile.

How do I create and add content to Instagram Highlights?

To create an Instagram Highlight, navigate to your profile page, tap on the + icon, choose the Stories you want to add, add a cover image (optional), name your Highlight, and click on Add to add it to your profile. If you want to add a new Story to an existing Highlight, navigate to your Instagram Stories, find the frame you want to add, tap on Highlight, and select the Highlight you want to add it to. Custom covers can be created for Highlights to keep your profile on-brand.

How do I delete Instagram Highlights and remove content from them?

To delete an Instagram Highlight, navigate to your profile page, find the Highlight you want to delete, tap and hold it, and select Delete Highlight. If you want to remove a specific Story from a Highlight, navigate to your profile, find the Highlight that contains the frame you want to delete, tap the three-dot icon labeled More, and click on Remove from Highlight, then confirm the removal.

What creative ideas can I use for Instagram Highlights?

Instagram Highlights can be used creatively to enhance your profile and engage your audience. Some ideas include adding Highlights with affiliate links to direct your audience to products mentioned in your posts or videos, creating a Highlight dedicated to telling your brand’s story and showcasing its journey, curating a Q&A Highlight to answer frequently asked questions, featuring behind-the-scenes footage to provide a glimpse into your creative process, and creating a Highlight specifically for testimonials from satisfied customers.

How can I leverage Instagram Highlights for my marketing strategy?

Instagram Highlights are a powerful tool for your marketing strategy. They can help grow your audience and showcase your products or services effectively. Highlights can be used to create a sales Highlight, where you can post your latest sales and direct your audience to make a purchase. They can also be a part of your content strategy, allowing you to categorize and showcase different types of content. Instagram takeovers can be reused and featured in Highlights to maximize their reach and impact. Additionally, creating a Highlight to showcase your team helps build trust and personal connections with your audience, contributing to the success of your overall marketing strategy.